Monday, September 30, 2019
A rough background on Aquinas
Acquiring the famous reputation as the ââ¬Å"angelic teacherâ⬠among the rest of the medieval philosophers because of his overwhelmingly influential and prominent struggle in brilliantly standing on guard the Christian theology during his time which was saw one of the heights of the attacks on Christianity, Thomas Aquinas made use of human reason in resolving the criticisms that beset the Christian Church. Resorting to human rationality and argumentation in providing a substantial justification for the Christian doctrines that meddled specifically on the existence of God symbolized a staunch deviation from the tradition that preoccupied the minds of thinkers during the medieval period. His efforts at utilizing the Aristotelian concepts on metaphysics and epistemology alongside with reason roughly highlights his firm belief that even with the sufficiency of simple faith in establishing religious principles and the very existence of God the role of rational thinking in the strictest sense of the word can all the more fairly demonstrate the basic principles of the Christian faith. One of the most prominent arguments Aquinas proposed is his Five Ways to prove Godââ¬â¢s existence. Although Aquinasââ¬â¢ attempt at proving the existence of God has startling parallels to that of Anselmââ¬â¢s Ontological Argument, the former claims that the argument of the latter thinker is unacceptable for the reason that man cannot explicitly demonstrate the existence of God whose nature is beyond the immediate knowledge of man through the straightest means (Oppy). Utilizing what seems to be a sprouting method of his time, Aquinas attempts at filling the structure of the Christian faith by embracing the field of rationality along with faith as the backdrop of his arguments. The Five Ways First of the arguments raised by Aquinas is the argument for The Unmoved Mover. At the center of this argument is the premise that no object moves without a mover, or that all objects move because of a mover in the sense that the leaves of the trees rustle because they are moved by the wind; that the balls in the billiard table collide with other balls or move around the table because of the force delivered through the cue stick. A hundred other more examples can be provided. Nevertheless the very essence of all these illustrations is that no object moves without a mover. Apparently, all the examples eventually lead to an infinite regress where no end can be perceived at first. However, Aquinas tells us that this is not really an infinite regress for there has to be the presence of a first mover which initiated the series of ââ¬Å"movementsâ⬠. At this point, Aquinas proceeds to remove the infinite regress by arguing that the first mover is God. In a seemingly parallel argument, Aquinasââ¬â¢ second argument rests heavily on cause and effect relation. That is, nothing is caused by itself. In other words, each and every effect ultimately boils down to a certain cause, or that it is of necessity that every effect for it to be an effect in the strictest sense has to be caused by something right at the onset of it being an effect. Again, it might be observed that a line of argument leads to an infinite regress. However, it is not the case for an ultimate cause above anything else has to be responsible for the chain of causes and effects. For that matter, Aquinas resolves the regress by arguing that the first cause is God. This is the uncaused cause argument. The third way offered by Aquinas in primarily proving the existence of God is the cosmological argument. At the core of this argument is the reference to time wherein material objects have not yet come into physical existence. All the objects that we may know today are virtually inexistent at such point in time. However, Aquinas goes on to argue that since all material objects already exist, there ought to be or have been something immaterial or non-physical which brought these objects into physical existence. In essence, Aquinas claims that God is the non-physical entity which brought about the material existence of these objects. Another argument which Aquinas tries to raise is the argument from degree. This argument apparently focuses its premises on certain variations of comparisons between qualities among men and other objects thereby providing a sort of background for yet another claim that all objects in the world, in their numerous manifestations, greatly differ and outweigh any traceable similarity that may hold them together. Thus, individuals may greatly differ in virtues, with one being an altruist and the rest vicious criminals aimed at furthering their personal ends. Nevertheless, even if people vary in these aspects, the contrast between them can only be achieved if we note of a certain referential point for all the degrees of comparison. The reference, then, should be one which is imminently a perfect maximum and that this maximum cannot possibly rest among men themselves. Hence, God is the perfect standard for all comparisons and is the ultimate reference. Lastly, Aquinas raises the teleological argument which is essentially the argument that seeks to prove the existence of God using the perceived design of the objects in the world. If we are to look upon the structure of the things we may either directly or indirectly perceive in the world, it will eventually dawn upon our thoughts that everything has been designed in such and such ways, serving various purposes that are derived from the very configuration of things. Similarly, it can be inferred from such premise that, since everything is so designed accordingly, there ought to be a designer of all these things which is a necessity which follows from the given observation on the design of things. The designer, as Aquinas argues, is God. Aquinas and human knowledge: faith and reason For Aquinas, knowledge is the comprehension of the supreme principles of being which define the very inseparable essences of the ultimate understanding of manââ¬âthat of the sophia and phronesis. While the former is very much concerned with the individualââ¬â¢s intellectual capacity to exercise speculative thinking or understanding, the latter is primarily concerned with the aligning of the individualââ¬â¢s life in line with its fitting end through the role of practical wisdom. These two are inherently mutual in conception and are basically brought together in manââ¬â¢s attempt at arriving at the knowledge of everything. Moreover, this attempt of man in obtaining knowledge requires the aid of the Divine in such a way ââ¬Å"that the intellect may be moved by God to its act.â⬠Nevertheless Aquinas maintains that man by himself alone has the intrinsic and innate ability to grasp the knowledge of many things even without the special divine revelation. More specifically, natural revelationââ¬âà revelations obtained through reasonââ¬âis the truth which, due to manââ¬â¢s inherent human nature, is made accessible to each and every man. On the other hand, supernatural revelation allows man to comprehend the knowledge on the details of the existence and attributes of God requiring not merely reason but also faith. It should be noted that Aquinas is not entirely disproving the role of reason in arriving at the comprehension of things. Quite on the contrary, Aquinas strongly argues for the primal role of reason in arriving at knowledge. Nevertheless, even if he ascribes a premium weight on the significance of rationality, he qualifies this claim by stating that faith still holds central importance, specifically in acquiring knowledge of the existence of God and several other religious matters. It appears quite obvious, then, that the philosophy of Aquinas in addressing the inquiry on human knowledge of the world cannot be entirely separated from a religious perspective. In explaining the nature of manââ¬â¢s knowledge and how one is able to grasp an understanding of the universe, Aquinas reinforces his arguments at the bottom by infusing a religious strand in the heaps of his epistemological and metaphysical inquiry. Aquinas on Aristotle The philosophy of Aquinas, in its very focal point, is seen to be heavily tainted with the philosophy of Aristotle. Much of this claim, for one reason, rests on the historical perspective wherein several of the writings on the philosophy of Aristotle eventually reached the shores of Europe during the time of the Crusades. The ancient texts were then a part of French as well as Italian universities and institutions of education around the middle part of the thirteenth century. Like Aristotle, Aquinas himself agrees and proposes the claim that man is in fact a rational animal wherein man is able to grasp an understanding of the world and to arrive at knowledge of the Divine through this reason. Though man is an entity imbued with reason, man can merely arrive at such a comprehension of the universe through empirical means. That is, man is capable of grasping knowledge of the world through his sensory experience. As Thomas Aquinas states, ââ¬Å"whatever is known is known in the manner in which man can know it.â⬠Mortimer Adler argues that for the most part, Aquinas and Aristotle agree on several points. First, they both agree that the form of the state of affairs of material composites, which can be made known, must be received by the knower with the form detached from the corporeal substance. Consequently, by possessing the power to acquire such forms in such a way grants the idea that the knower is ââ¬Å"potentially a knowerâ⬠and is actualized when the knower receives these forms. Among other similarities in the ideas that exist between Aquinas and Aristotle, both in general put centrality on the rationality of man and the role of experience or sensory perception in acquiring or knowing objects. Owing much of the philosophical content of Aquinasââ¬â¢ ideas from Aristotle, the former has a strong belief that reason and human experience can lead man to realizing and understanding the universe and, consequently, the existence of God. And at the time where philosophy is closely knitted to religious matters, Aquinas sought to further reinforce his arguments by injecting Aristotelian philosophy for rationality during the medieval times was one of the factors that seek to explain the universe from a point of view detached from any religious ascription. Thus, Aquinas appears to have ââ¬ËChristianized Aristotleââ¬â¢ in the sense that the former made much use of the latterââ¬â¢s philosophy in a context slanted towards religion. (Jenkins) On theoretical knowledge Aquinas conceived of theoretical knowledge as something which is the result of human rationality juxtaposed with sensory observation. That is, one can arrive at theoretical knowledge primarily through an observation of oneââ¬â¢s world and arrive at a logical structure and correlation of these things through the functioning of reason. Though Aquinas may direct us to the premise that this rationality of man is imbued to all men by God, nevertheless this same rationality alongside with sensory perception addresses the question on how men are able to satisfy his inquiries on matters which are at first unknown to him. For example, one may acquire the theoretical knowledge on the how the tides of the oceans rise and fall through visual perception first and foremost which later on proceeds with the functioning of reason in attaching causal relations to the observed phenomenon. A similar view can also be held towards volcanic activity, rise and fall of economic activity, and many others. Bibliography Dawkins, Richard. The God Delusion. Houghton Mifflin, 2006. Gaarder, Jostein. Sophie's World. Reissue ed: Berkley, 1996. Jenkins, John I. ââ¬Å"Intellectus Principorum.â⬠à Knowledge and Faith in Thomas Aquinas. Cambridge University Press, 2004. 101-61. Oppy, Graham. ââ¬Å"Some Historical Considerations.â⬠à Ontological Arguments and Belief in God. Cambridge: Cambridge University Press, 1996. 4-46. à Ã
Sunday, September 29, 2019
The Outbreak of the HIV Virus, AIDS in 1980s
Who would have ever thought that a disease, possibly brought to America by infected African monkeys, would affect the country forever? This is exactly what happened in the late nineteenth century when the Acquired Immune Deficiency Syndrome (AIDS) was introduced to America. The unpredictable epidemic caused a huge outrage for years to come. The outbreak of the HIV virus, AIDS, in the early 1980â⬠³s resulted in medical research, public misconceptions, and ultimately growing awareness. Appearing first only in homosexual men, AIDS was an unfamiliar virus to the entire United States. Reports of unknown and unexplainable symptoms caused much confusion among patients and even doctors. In 1981, the first reports explained that 41 homosexual men in the San Fransisco area had ââ¬Å"â⬠¦ a rare and often rapidly fatal form of cancerâ⬠(Altman n. p. ). After years of researching these cases and millions of others appearing later in the decade, scientists discovered that it was not cancer they were dealing with. They called it HIV (Human Immune Virus) which leads to AIDS (Acquired Immune deficiency Syndrome) that ââ¬Å"â⬠¦ rogressively destroys the bodyâ⬠s ability to fight infections and certain cancersâ⬠(ARIC n. p. ). With minimal research there was nothing to initially ââ¬Å"combatâ⬠the virus; but, thanks to time and funding, there were some drugs that seemed to help stop the spread of the virus in ones body. These anti-retroviral drugs still don't constitute as cures ! for the virus, but have definitely helped and continue to help patients live longer (ARIC n. p. ). Since a vaccine to ââ¬Å"â⬠¦ evoke an immune system response that will prevent infection or disease developmentâ⬠still has not been found, other treatments have been tested. Accupuncture, stress management, hypnosis, exercise, good nutrition, and an overall positive attitude all seem to alleviate symptoms even if they are not proven cures of the virus (Packer 78-88). Although AIDS is a life threatening disease, there were many people living with it by keeping healthy and staying safe. Scott Fried had not tried any of the aniviral drugs; however, practices such as taking 80 herbs and vitamins a day, staying physically fit, visiting the doctor every three months, and being happy have kept him alive with the virus for thirteen years (Fried speach). Most victims have not lived as long as he which is why AIDS has lead to some extensive research. Investigators supported by private and public funds continued to search for a cure or even an explanation of HIV/AIDS for two decades because like the ââ¬Å"b! lack plagueâ⬠, AIDS has killed off millions of people in a short time. Also like the black plague did, AIDS carried with it a long string of misconceptions. In the Middle Ages anyone carrying the ââ¬Å"black plagueâ⬠was to be avoided. Similarly, the public would often avoid people with AIDS. There were fabrications that AIDS could be caught by another human being from sneezing, coughing, hugging, kissing or even any ââ¬Å"casual contactâ⬠; so, people stayed away from those who were infected by AIDS. Another lie was that AIDS was caused by something magical or mystical (Taylor 23-24). Though some were overly careful of ââ¬Å"catchingâ⬠the virus, others were not careful enough. Since the initial outbreak was among gay men it was simply assumed that only gay men could be affected. Then reports of IV drug users having the disease still seemed to eliminate the chance of the common person being infected. Next, hemophiliacs and people who had had blood transfusions were reported followed by blacks, Hispanics, lesbians, straight women and finally white, heterosexual, males. Still everyone said ââ¬Å"It canâ⬠t happen to me,â⬠until it did (Fried speech). This assumption that AIDS only affected few amounts of people and only minorities was the basis of all misconceptions about that virus. People did not believe the virus could have any impact on their lives; but, it did impact everyones lives directly and or indirectly. Now that ââ¬Å"AIDS is the second leading cause of death in the United States among people aged 25 to 44â⬠³ (ARIC n. p. ), the misconceptions have been proven to be false. Although it was statistically correct that 66% of people infected by AIDS were homosexual males, 24% were IV drug users, and only 4% were heterosexual males or females (Packer 17) it was still a fact that AIDS can affect anyone. After years of research and statistical reports there were finally people relaying these messages to the public. Motivational speakers, like Scott Fried, continue to reach out to teens and adults about AIDS and sex. Information about these subjects can also be found easily, not only at hospitals or doctorsâ⬠offices; but in books, magazines, pamphlets, and even on the internet. Conducting a simple search on http://www. yahoo. com came up with 164 ââ¬Å"category matches,â⬠1,206 ââ¬Å"web site matches,â⬠and 237,000 web page matches. This means that HIV/AIDS appears at least 238,370 times on th! e world wide web and it shows that AIDS in an important component of modern life. Not only are people becoming aware of the AIDS epidemic, but they are becoming aware of sexuality through learning about AIDS. Before the outbreak of this fatal virus sex was only spoken about discretely. Now even kids are being made aware of the dangers of sex and spreading HIV. In this way HIV/AIDS had a positive affect on the country. People are aware of the facts and probably make better decisions. Some experts have said that AIDS will remain the way it is now and others predict it growing into a ââ¬Å"huge epidemicâ⬠(Taylor 28). Hopefully due to this expansion of knowledge and recognition, he AIDS virus will not spread as quickly and infect as many people as it has in the past. HIV positive, homosexual, male, Scott Fried, said, ââ¬Å"Ironically one of the blessings that HIV/AIDS has brought me is the abundance of love. . . â⬠and perhaps that is true. Pertaining to the eighties and the early onset of the virus, AIDS caused much more commotion than love. However, every cloud has a silver lining and the hysteria has finally cleared up some myths. It has opened up the public to not only HIV/AIDS awareness, but sexual cognizance as well.
Saturday, September 28, 2019
Concept paper Assignment Example | Topics and Well Written Essays - 250 words
Concept paper - Assignment Example The need for able leadership in the retail sector was upheld in the ââ¬ËRetail Davosââ¬â¢- the Retail Leadership Forum held on the 13th and14th of September 2011. This event hosted by the global business advisory giants like Goldman Sachs, Korn/Ferry International and OC&C Strategy Consultants, discussed the role of leadership in the modern era of retailing. According to the speakers at the forum, the retail leaders in future will require ââ¬Å"a new set of leadership skills in order to adapt to the changing dynamics in the fact paced industry.â⬠(Harrison, 2011) This has become a pressing issue on the regional as well as global level. And this is what makes this research problem a matter of substantial business interest. In the present business era marked by fierce competition, many global and local retailers are awakening to realize their most critical survival challenge in the forthcoming years. Already caught in the cobweb of competition, pricing, consumer preferences and global extension, the new challenge that has baffled the retail industry is the need for competent leaders. (Florida, 2006; Higgs, 2001; Stalk, 1992) The retail heads across the world have understood that in order to achieve successful organizational growth, it is vital to find and engage the right leadership. (Lengnick-Hall, 2003; Shim, 2002) Studies in retail leadership conducted by Korn/Ferry in collaboration with the World Retail Congress have shown that the lack of right leadership talent can severely affect the development and expansion of retailers, thereby hampering their business growth. (Morel-Curran, 2008) My study looks forward to critical evaluating the need for restructuring of leadership training in retail managem ent. The research methodology to be used is a quantitative study with a quasi-experimental design and the method to collect data will be through surveys. The purpose of the study is to critically evaluate the need for restructuring of leadership training in retail
Friday, September 27, 2019
The Ability to Value Assets Accurately is at the Heart of the Essay
The Ability to Value Assets Accurately is at the Heart of the Discipline of Finance. Discuss - Essay Example Inappropriate asset valuation would fail to determine the actual status of the business performance which would adversely affect the formulation of business strategies. According to Brigham & Daves (2009), ââ¬Å"Real options are opportunities for management to change the timing, scale, or other aspects of an investment in response to changes in market conditions.â⬠(Brigham & Daves, 2009, p.490). Since the real options are concerned with the real assets such as plants, fixtures, and land, it enables the management to take timely and appropriate decisions regarding investment strategies. Brigham and Daves also opine that formulation of model and estimation of input is necessary for the valuation of real options in investments. It will be a cumbersome task for the management to determine the exact value of real options in investment since it includes intangible components like contract, decision to expand or abandon etc. Even though exact valuation of real options is not possible, it helps to determine the sustainability of the proposed project. According to the writers, in order to valuate the real options more accurately, it is better to trea t the valuation with a ââ¬Ëstandard model for financial optionââ¬â¢. Similarly usage of ââ¬Ëdiscounted cash flow valuation and decision tree analysisââ¬â¢ are also better methods in order to increase the accuracy of valuation of real options (Brigham & Daves, 2009, pp.490-491). If the value of underlying asset (an asset underlies and offers value to the particular security or investment) can be properly estimated, then it is possible to find out the value of real options in investment almost accurately. Likewise, while dealing with valuation of real options, it is essential to represent the payouts precisely in order to bring out maximum relevant facts in the valuation process. The Black-Scholes model is a comparatively better method to determine the theoretical value of real
Thursday, September 26, 2019
Research- Please add and correct attachment with referencing. Fill the Research Paper
- Please add and correct attachment with referencing. Fill the gaps left and amend as required. re- word if required - Research Paper Example In the terms of ontology the notion of interconnection describes the dependency of the objects of the system in the real world, but the terms are correspondingly the descriptors of the real objects (Dresser, 1998 ). The samples for the study will be drawn from one acute hospital and one intermediate care setting. The patients will need to share their experiential information regarding their hospital and intermediate care stay. The sample size will be 5 from 8 form each setting, selection will be done through purposive sampling. The diagnosis of dementia will be excluded due to consent issues. The method of survey via interview will chosen as the method. The interview will address many facets of the process. It will be used for gathering information about the personsââ¬â¢ knowledge, values and preferences and attitudes that will enable the researcher to test the hypothesis. Semi structured interviews, which include non standardised open and closed questions will be used by the researcher. The interview will be pre-planned and conducted face to face . By this technique they will try to elicit a more detailed response from the subject. The researcher will administer the interviews guided by the questions, which will reflect the objectives of the study. There will be a fellow therapist present to scribe and recode the interview via a tape recorder to ensure all responses are recorded and interpretered correctly The demographic information will be ascertained from patient/SU records prior to the interview. Written permission to conduct the study will be gained from The hospital and the respective intermediate care setting. Forecasting the moral issues, which occur on all the stages of the research , the researcher can make choice at the stage of the research planning and pay attention to critical issues, which can occur during the interrogation. Ethical code and theories seldom provide the definite answers to the questions concerning
Wednesday, September 25, 2019
Care of Vulnerable people Essay Example | Topics and Well Written Essays - 2000 words
Care of Vulnerable people - Essay Example One of the reasons that might result in schizophrenia are genes associated with the family where the man comes from, which caused alteration of the brain structure. Secondly, the man can be born with a risk of developing mental illness when he attempts to use harmful drugs such as illicit drugs. Often, depressions such as family tensions may cause mental illness to be developed by the persons (Calder, 2010). This condition of schizophrenia is of priority to the country so much since it needs to intervene by ensuring there is education regarding those who have this kind of mental illness. The patient may recover as he can learn topics that enable him to adapt to changes needed to manage the disease and acquires life skills. It is a concern of the government since it hires the personnel (Lambert, Naber & Killackey, 2012). Nurses also play the important roles in efforts of fighting against schizophrenia. One of the roles is that they give patients medicines that decrease symptoms by equalizing the chemical in the brain. The nurses also offer support to the affected (Frank & Cobb, 2005). Vulnerability is defined both as psychological and physiological. Psychological vulnerability is a trend of developing panic disorder over harmful occasions or even additional alerts that arise from experiences, which have predictions and control. Biological vulnerability is a tendency of a body of a person to be neurobiological much reactive to stress. This client diagnosed with schizophrenia is at a high risk since they exhibit a greater frequency neurological signs, which are not accurate at an early development of the children of the affected parents. Risk is the chances of having effects such as illness to occur as a result of physical or biological factors over a specified period. On the other hand, resilience is the ability of someone to adapt to depressions and stress in a proper way. Risk increases high chances of
Tuesday, September 24, 2019
New Technologies and the Emergence of Cyber Crime Dissertation
New Technologies and the Emergence of Cyber Crime - Dissertation Example Under the light of this crime, we will see the effects it has created on the economy of the United Kingdom. Table of Contents Introduction 3 Literature Review 4 Evidence and Evaluation 8 Conclusion 14 References 18 Introduction Digital convergence and globalization in the rising knowledge society has increased the complex legal, ethical and societal issues. Now the society is facing difficult and complex questions related to the access to information, right to privacy, cultural diversity and intellectual property rights. For the gathering of information and knowledge, the instrument that is required by all human beings is ICT, and security in this regard should be guaranteed to them as their basic right. However, throughout the world, the rights of humans are violated one way or the other. Violation of these rights has created new problems in the human social system like cybercrime, digital divide, digital security and privacy concerns for all of them. Round the globe, all of this ha s affected the lives of the people directly or indirectly (Sembok, 2003). The computer-related crime such as fraud and forgery is increasing throughout the globe. Other than this, content related offenses like child pornography and violation of intellectual property rights are also emerging rapidly on the scene. Moreover, threats to the critical infrastructure and national interests are rising by using internet for criminal and terrorist activities (Cevidalli, 2010). In the countries where internet is widely used, the harm to businesses, governments, and individuals is gaining scope. However, in other countries, the cybercrime threats are rising on the applications of communication and information technology for healthcare, trade, banking and government services. As a result, the users have started losing the confidence in online transactions and business (Sembok, 2003). Globally, computer-based commerce and communications cut across the territorial boundaries, and create a new real m of human activities, undermining the legitimacy and feasibility of applying geographical boundary laws. The upcoming boundaries in the computer-based world are monitor screen, passwords, firewalls, intruder detection and virus busters. These have created new personalities, organizations, groups and other new forms of economic, social and political groupings in the virtual world of bits (Sembok, 2003). In this paper, we will discuss the types of cyber crimes and the upcoming frauds that are done by them. Under the light of this crime, we will see the effects it has created on the economy of the United Kingdom. The paper discusses the effects of cyber crimes on the citizens, businesses, government, and the relevant interventions to deal with it. Literature Review Information technology is influencing life all over the world. The developments in the computer skills have made the transition possible in information storage, dissemination, and processing from atoms to bits. Because of t his the new standards of efficiency, speed, and accuracy in human activities is emerging.Ã
Monday, September 23, 2019
The Lady Gaga Empire Essay Example | Topics and Well Written Essays - 1250 words
The Lady Gaga Empire - Essay Example It also includes mediums through which messages can be spread, such as radio, television, magazines, recorded music, associated media, newspapers, and movies (Rothenbuhler).à It can be said that Lady Gagaââ¬â¢s mass communication approach is unique in the sense she seemingly uses her status to initiate and propel positive ideas. Rarely do celebrities act with virtuous motive in the interest of those who put them on their pedestals. However, a perfect example of another artist who does illustrate similar characteristics is the actor, Academy-Award winning director, philanthropist, and "supporter of uncompromised creative expression," Robert Redford (qt. in Saunders). à While true, selfless actions by few other public figures have been promoted in the media, it is difficult to recognize authenticity and sincerity comparable to those of Lady Gagaââ¬â¢s.USING MEDIA FOR GOOD The Look to the Stars Website identifies several of Lady Gagaââ¬â¢s public recognitions of her work wi th various organizations. The author states, ââ¬Å"Lady Gaga is a creative ââ¬Ëwin-winââ¬â¢ philanthropist, who throws the weight of her popularity behind donation projectsâ⬠(ââ¬Å"Look to the Stars: The World of Celebrity Givingâ⬠). Teaming with Virgin Mobile, Gaga gave free VIP tickets to Little Monsters who dedicated a specific amount of time and/or offered monetary donations to help homeless youth, which raised more than $80,000 and produced upwards of 30,000 community service hours. Her idea to have a ââ¬Å"Gaga for Haitiâ⬠day on January 24, 2010, in the midst of the devastating earthquake, generated more than $500,000 for the small country of Haiti.4 By joining forces with former pop culture icon, Cyndi Lauper, and MAC Cosmetics, for the VIVA Glam Campaign,5 the group raised more than 160 million dollars to globally spread information and awareness about HIV/AIDS to women (ââ¬Å"Look to the Stars: The World of Celebrity Givingâ⬠). In addition to Gagaââ¬â¢s many charitable projects, she was also at the forefront of
Sunday, September 22, 2019
Postgrad education allows nurses to be more effective clinical Essay
Postgrad education allows nurses to be more effective clinical decision makers - Essay Example Nursing practice has expanded and extended in both horizontal and vertical directions. This expansion has been too great and that professional growth comes by limiting functions rather than by extending them; they believe that the focus of concentration should be on the functions that are of a professional nature and integral to nursing. Nursing has gone too far and that it has begun to encroach on the medical domain. On the other hand the expanded roles in nursing fulfill a vital need and provide health care services where either none exist or services are limited. In addition, the assumption of additional functions by nurses is viewed as necessary so that the best possible care is rendered. Whatever the case, the changing environment has called for an education to keep pace with the modern world. Yet the struggle for the inclusion of educational programs for nursing in institutions of higher learning still continues at a time when education is needed more than ever to develop indiv iduals who can deal with the problems of adjustment in modern life. Postgrad nurses are well geared up to convene the demands placed on today's nurse. These nurses are valued for their skills in critical thinking, management, case management, and for their capability to practice across a range of inpatient and outpatient settings. Moreover, Critical care nursing cannot be understood in iso... e valued for their skills in critical thinking, management, case management, and for their capability to practice across a range of inpatient and outpatient settings. Moreover, Critical care nursing cannot be understood in isolation from nursing as a professional discipline. While geographical and specialization designations such as the emergency room, the coronary care unit, the Mobile Army Surgical Hospital ( MASH) unit, or the intensive care unit may imply critical care, the distinctiveness of critical care nursing awaits description. In fact, critical care nursing represents a concentration of nursing practice as a whole or reflects something innovative and different. Further, the impact of specialization and the rapid influx of technological change on nursing practice have gained the attention of few researchers. Advanced patient assessment skills held by post grad RN's particularly those who hold a grad dip in critical care, allow the nurse to improve patient outcomes because the grad dip gives nurses the ability to interpret and act on physiological abnormalities which is a fundamental factor in adverse event prediction and prevention (Julie Considine, 2004). Postgrad education not only provides nurses with the skill of using latest technology but also educate them to make efficient decision at right time. In the intensive care unit the nurse collects and monitors vast amounts of detailed data. This monitoring is continuous and occurs in rapidly changing situations. These judgments require anticipation of subtle changes and decision making, interpretations, intervention, and evaluation in complex situations. The outcomes of these decisions may have life and death potential for patients. The decision making may occur in units that are inadequately staffed,
Saturday, September 21, 2019
Comets Essay Example for Free
Comets Essay A comet is a small body, roughly the size of a small town, in the Solar System. It is made up of ice, rock, dust, carbon dioxide, ammonia, methane and more. Some researchers think comets might have originally brought some of the water and organic molecules to Earth that now make up life here. Comets become visible as they near the Sun. The tail of a comet is its most characteristic feature. Round and round a comet goes in its orbit and when it comes into the inner solar system. Each time a comet gets closer to the Sun, the ice on the surface of the nucleus, measuring ten miles or less, begins turning into gas, forming a cloud known as the coma. Radiation from the sun pushes dust particles away from the coma, which can reach 1 million miles wide, forming a dust tail, while charged particles from the sun convert some of the comets gases into ions, forming a stream of volatile materials known as an ion tail. Some tails can reach 100 million miles long. The tail of the comet always points away from the Sun, since they are shaped by sunlight and the solar wind, so that when the comet is receding from the Sun, its tail actually runs before it. Typical comet loses about one tenth of a percent of its mass every time it passes near the Sun. After one thousand passages or so, Comets lose all their ices, leaving behind only an orbiting stream of fragile, inactive objects, meteoric dust, ice, and pebbles, similar to an asteroids. When Earth, in its annual journey around the Sun, passes through one of these dusty tracks, we are treated to a meteor shower. For centuries, scientists thought comets traveled in the Earths atmosphere, but in 1577, observations made by Danish astronomer Tycho Brahe revealed they actually traveled far beyond the moon. Isaac Newton later discovered that comets move in elliptical, oval-shaped orbits around the Sun, and correctly predicted that they could return again and again. Throughout history comets inspired both wonder and fear. They were known as hairy stars resembling fiery swords that appeared unpredictably in the sky. Often, comets seemed to be omens of doom. The most ancient known mythology, the Babylonian ââ¬Å"Epic of Gilgamesh,â⬠described fire, brimstone, and flood with the arrival of a comet. (Goldman, 2009) Chinese astronomers kept extensive records on comets for centuries, including illustrations, observations and celestial positions of Halleys Comet going back to at least 240 BC; historic archives that have proven valuable resources for later astronomers. A few dozen comets are discovered annually by astronomers with telescopes or on photographic plates. Comets are usually named after their discoverer, and/or has spacecraft missions incorporated into their name. Most Comets are too faint or small to be seen without a telescope. Only every few years does a comet grow bright enough to be seen with the naked eye. A highly visible comet was Hale-Bopp, which came within 122 million miles of Earth in 1997. Its unusually large nucleus gave off a great deal of dust and gas, roughly 18 to 25 miles across, appeared bright to the naked eye. Our solar system is surrounded by a sphere, or cocoon, of cold, dark comets called the Oort Cloud, far beyond the orbit of Pluto, that reaches halfway to the nearest stars. Most Comets are believed to inhabit The Oort Cloud, however it has never been observed directly; but it must exist to account for the comets that arrive in our vicinity from enormous distances. (Dickinson, 1999). The Kuiper Belt, was discovered in an attempt to locate the non-existent tenth planet, planet X. The Kuiper belt was named after Gerard Kuiper an astronomer who predicted its existence in 1951. The Kuiper belt is a belt of comets. The first of these comets was picked up in 1992 during a deliberate search by astronomers. It is a chunk of primordial ice about 200 kilometers in diameter orbiting the Sun at 1 ? imes Neptuneââ¬â¢s distance. In the years since the discovery, more than 100 similar sized objects have been found in orbits outside Neptuneââ¬â¢s path. This is known as Trans-Neptunian Objects, (TNO). These giant cosmic ice balls are left over from the formation of the solar system. There are millions of comets six miles in diameter and thousands measuring a few do zen kilometers across, that form the Kuiper Belt. They are short-period comets. They take less than 200 years to orbit the sun, and in many cases their appearance is predictable because they have passed by before. Short period comets come around with steady regularity. Halleys Comet is likely the most famous short period comet in the world; it becomes visible to the naked eye on its return, every seventy-six years. Its last visit near Earth was in 1986. At that time five spacecraft flew past it, attaining extraordinary information, coming close enough to study its nucleus which is normally concealed by the comets coma. The potato-shaped, nine mile long contains equal part ice and dust, with about 80 percent of the ice made of water, and about 15 percent of it consisting of frozen carbon monoxide. Researchers believe other comets are chemically similar to Halleys Comet. The Comet Shoemaker-Levy 9, discovered by Gene Carolyn Shoemaker and David Levy. March 25, 1993 (Raymo, 2001). This short-periodic comet was the comet of the Great Comet Crash of 1994. The comet Shoemaker-Levy 9 collided spectacularly with Jupiter in 1994, with the giant planets gravitational pull ripping the comet apart for at least 21 visible impacts. The largest collision created a fireball that rose about 1,800 miles (3,000 km) above the Jovian cloud tops as well as a giant dark spot more than 7,460 miles (12,000 km) across, about the size of the Earth. The Hubble Space Telescope, orbiting 375 miles above our planetââ¬â¢s surface, (Rosselli, 1998) has shown the effects of the comet smashing into the surface of Jupiter with an explosive power of 100 million megatons, which was the most violent event ever witnessed in the solar system. Hyakutake and Hale-Bopp are long-period comets. These Oort Cloud comets have orbital periods of thousands or millions of years. Their appearance is unpredictable. They follow long cigar shaped trajectories that take them far out beyond Pluto. They move like wave, up and down. At the cold, black tops of their curves, far from the Sun they proceed with a laborious leisureliness, taking as long as 30 million years to complete one trip around the sun. They gather speed as they fall toward the inner solar system, moving at its fastest, it punches around the Sun, then they slow again as they climb back to the tops of their trajectory. A potentially bright Oort cloud might be discovered at any time, typically somewhere near the orbit of Jupiter on its way center stage in the inner solar system. The brightest apparitions occur when a comet passes near Earth on its inward or outward journey. A comet is not like anything anyone has seen before. It is a starkly fascinating, and amazing visual experience, evoking passions of fear, anxiety, admiration, wonder, and bewilderment to the enlightened and unenlightened observer. Comets, especially those that are bright enough to be seen with the naked eye, continue to fascinate the Earthââ¬â¢s population. With 2013 being deemed ââ¬Å"Year of The Comet,â⬠(Barnett, 2013), astronomers, scientist, and watchers of all kinds can look forward to a rare treat; two visible comets, Pan- STARRS (3/12/13) ISON (11/28/13), in one year!
Friday, September 20, 2019
Watawala Plantations Plc Is A Pioneer Tea Plantation Marketing Essay
Watawala Plantations Plc Is A Pioneer Tea Plantation Marketing Essay The proper application and implementation of a strategic marketing plan is essential to the success of any business. A company can have a perfect product, but without proper placement, identifying an audience and a marketing plan appropriate activity would not be able to market its products to consumers. Watawala Plantations PLC was able to convert an activity performed in the home of commercial success through the implementation and respect of its strategic intentions. The company was able to convince consumers that the store offers more than just tea, but rather a rich experience they should have on a recurring basis. The company was able to translate this consumer experience of its products for an extremely lucrative. This strategic marketing plan will discuss the marketing strategy implemented by Watawala Plantations PLC, and evaluate the plan of the company in the current marketing strategies including market segmentation, targeting strategies, positioning, the competitive environment, and various other factors that affect its marketing strategy including external macro environmental forces. 1.0 Introduction Today in the rapidly changing corporate arena one of the frequently spoken subject is becoming the Strategic Market Planning and many expensive reference materials can be commonly seen in bookstores, libraries and via online sources. But what exactly is Strategic Marketing Plan, how to assess the external macro environment? What are the impacts of political, economic, socio-cultural and technological factors have on developing Strategic Marketing Plan? These are some of the common questions to be answered. Without a clear strategy the organization is like a ship without a rudder, going around in circles. This strategic marketing plan prepared to Watawala Plantations PLC is essential for the newcomer Oolong tea to the market. Oolong Tea is an innovative product that is close to the tea and black tea, and this product can be a cleaner body. This strategic marketing plan will discuss the marketing strategy implemented by Watawala Plantations PLC. It is very much evident, that the strategic marketing plan for Watawala Plantations PLC has been successfully completed after gaining a substantial understanding from the various reliable sources where the information have been gathered. I strongly feel that the information that I have provided in this strategic marketing plan will definitely satisfy the assessment criteria. Last but not the least I wish to mention that, at the best of my knowledge, Ive acknowledged all the sources which I did refer to complete this strategic marketing plan. 2.0 Watawala Plantations An Overview 2.1 Company Background Watawala Plantations PLC is a pioneer tea plantation and marketing company in Sri Lanka. This is a listed company is a joint venture with the legendary Tata Group, which owns the No. 1 tea brand in Britain Tetley. Today Watawala plantations PLC has undertaken the management of selected 18 prime tea estates in all elevations of low-rise, medium-and high-grown along with a pair of rubber plantations, and the Sri Lankas only palm oil factory and employs over 15,000 people. With the joint venture in Tata Tea India, Watawala Plantations PLC has accepted the challenge of converting trade and productivity in to competition. The unique advantage of three diversified namely crops, tea, rubber and Palm has made the company to move in different directions in terms of involvement with the daily life of people in Sri Lanka. Total area of plantations is divided region 12,442.13 hectares, of which 41% is the tea, rubber is 18% and 8% less for the cultivation of oil palm. About 7% is separate for firewood and the rest is uncultivated and remains as the areas of conservation, forestry, spices, vegetable cultivation, jungle, buildings, roads, etc. 2.2 Mission, Vision Corporate Values 2.2.1Mission Statement According to David (1995, p.88) a business mission can be classified as the foundation for priorities, strategies, plans, and work assignment. In other words it can be said as the starting point for the design of managerial jobs and, above all, for the design of managerial structures. A mission statement which focuses on a businesss current activities reveals the long-term vision of an organization in terms of what it wants to be and whom it wants to serve. The Mission Statement of Watawala Plantations PLCà ¢Ã¢â ¬Ã ¦ By the year 2015 we will get closer to our end user locally and internationally by: Adding value to our products (tea, rubber, palm oil) Being committed to producing quality products Using our own brand Fully utilize the technological advancements and land resources in an eco-friendly manner To respect and understand the community in which we do business Celebrate the diversity and the power of our people While continuing toà ¢Ã¢â ¬Ã ¦, Be the preferred supplier in tea, rubber, palm oil globally Enhance return to our shareholders 2.2.2 Vision A strategic vision concerns a firms future business path that is where we are going. Companys vision defines the desired or intended future state of an organization or company in respect of its basic objectives. Vision is a long-term; sometimes describing how the organization wants the world must stay where it operates. The primary role of a companys vision is to establish a dream to all its employees and stake holders to achieve the companys corporate goals. The Vision Statement of Watawala Plantations PLCà ¢Ã¢â ¬Ã ¦ We will take a path no one has walked before and many will want to follow 2.2.3 Core Values Watawala Plantations willà ¢Ã¢â ¬Ã ¦ Ensure that our business is always customer focused and that we continuously strive to meet their demands with the highest level of service. Be committed to offering the highest quality products at all times to our customers globally. Recognize and motivate our employees who are the live wire of the organization, to achieve their fullest potential and provide equal opportunities regardless of gender, religion, race or colour to excel in their work. Value transparency and honesty in everything we do. Contribute positively to the long term sustainability and development of the external community and the environment we operate in. Be innovative and strive for continuous improvement in whatever we do. Recognize that our shareholders are of utmost importance to us and ensure the best possible returns to them. 3.0 Product Description Oolong Tea There are hundreds of different varieties of tea made from tea plant, Camellia Sinensis, but almost all of them is divided into three broader categories which are respectively black teas, which are fully oxidized before drying a careful fermentation process, green tea is dried quickly, while non-oxidized oolong, which is somewhere in the middle and combine the best features of both. Oolong is partially fermented (semi-fermented) tea, which is known for its rich taste and pleasant lasting aftertaste. Oolong is classified as black or dark green tea which is baked longer than Green Oolongs. Green Oolong is usually smells stronger as Dark Oolong is usually has a stronger aftertaste. Special oven baked Oolong is only an intermediate dark green. 4.0 Construction of SWOT A Situational Analysis According to David (2004, pp.156-158) no organization is equally strong or weak in all its functional areas. Objectives and strategies are established with the intention of capitalizing upon internal strengths and overcoming weaknesses. The overall evaluation of a companys strength, weaknesses, opportunities, and threats are called as the SWOT analysis. A SWOT analysis is used as a framework to help the firm to develop its overall corporate, marketing, or product strategies. Strengths and Weaknesses are internal factors, which are controllable by the company. Whereas, Opportunities threats are external factors tend to be uncontrollable by the organization. The SWOT analysis of the Watawala Plantations PLC can be illustrated as follows: Strengths Uniqueness of the product Benefits of product are outstanding and not offered by any other product/company. Brand awareness High quality tea High quality service Expertise on the tea business Entrepreneurial spirit and commitment Complete and broad trained staff Opportunities Can open new lines of business Mass market tea prices will stabilize Consumers are living a more healthy lifestyle Consumers prefer quality products that offer true value Modern technology in the tea industry will be able to increase productivity Growth in tea market due to promotional efforts of healthy attributes of tea Threats Seasonal demand Misperception of tea consumption Competition from coffee shops Limited number of raw materials Unstable tea supply of high quality tea High quality tea prices will increase moderately Tea market is very competitive and relative elastic where strong local competitors such as Lipton, Bogawanthalaweà ¢Ã¢â ¬Ã ¦etc. SWOT ANALYSIS Weaknesses Budget deficits Less access to modern technologies with to Oolong tea manufacturing process 5.0 Marketing Objectives All businesses, as a rule, need to set objectives on their own, for the products or services they intend to launch. Setting objectives are important; because they focus on specific aims over a period of time and can motivate the staff additionally to meet the set objectives. The marketing intention Watawala Plantations PLC is to grab a 10% market share and to achieve a sales volume worth of SLR 2,500,000 during the current year 2011. 6.0 Market Segmentation, Target Market and Positioning 6.1 Market Segmentation An organization cannot satisfy the needs and wants of all consumers. To do so, may result in a massive drain in company resources. Segmentation is simply the process of dividing a particular market for a good or service into sections, which display similar characteristics or behavior. There are a number of segmentation variables that allow an organization to divide their market into homogenous groups. There is no single way to segment a market. A good marketer has to try different segmentation methods, either alone or in combination, in order to view the market structure clearly. Segmentation can be categorized in to four major variables. They are geographic, demographic, psychographic and behavioral variables. It has to be clearly understood that Watawala Plantations PLC has utilized the demographic segmentation variable to divide the market. In demographic segmentation, the market can be divided in to groups such as age, gender, income, family size, family life cycle, occupation, education, race, religion, generation, nationality and social class. But here Watawala Plantations PLC going to consider only the first three groups from the demographic variables as described above. It is very much evident that in particular, the demographic segmentation variables have been chosen because of two reasons. One is that, customer wants, preferences, and usage rates are often associated with demographic variables and the other is that the demographic variables are easier to measure. 6.2 Target Market Target Market is the specific group of customers that a company aims to capture. They have been identified as the people with needs or wants that can be met with the products or services from the company. When evaluating the market segments, Watawala Plantations PLC must look at three major factors. They are segment size growth, segment structural attractiveness, and companys growth. Considering these aspects Watawala Plantations PLC has decided its target group as anybody who is interested in good quality tea. Mass market is the strategy of the company aiming to sell their product to broad market in Spain. 6.3 Positioning After an organization has selected its target market, the next stage is to decide how it wants to position itself within that chosen segment. A products position is the complex set of perceptions, impressions, and feelings that consumers hold for the particular product compared with the competing products in the market. As marketers, Watawala Plantations PLC not only plan positions that gives our products the greatest advantage in selected target markets, but also we design marketing mixes to create these planned positions. Therefore Watawala Plantations PLC is going market its Oolong Tea under its renowned positioning theme THE ART OF TEA 7.0 Macro Environmental Analysis PEST Factors According to David (2004, p.114) the purpose of an external audit is to develop a predetermined list of opportunities that could benefit the firm and threats that should be avoided. The Relationship between Key External Forces and an organization can be illustrated as follows: Therefore while formulating business strategies, Watawala Plantations PLC should be able to respond towards the external macro environmental factors in order to take the maximum advantage of external opportunities or that minimize the impact of potential threats. PEST analysis is a framework used to scan the external macro-environment, in which a firm operates. It is an important aspect to a company, in order to begin the marketing process. The following gird represents the analysis of the political, economic, socio-cultural and technological factors Watawala Plantations PLC has to consider before deciding either Germany or Australia would be potential market to expand the fruity malt loaf product. The grid below examines the political, economic, socio-cultural and technological factors with regard to the potential impact and its relative importance towards Watawala Plantations PLC. PEST Analysis Factors Potential Impact Relative Importance Political Factors Strict trading policies Medium Important Funding grants Medium Unimportant Local pressure groups High Unimportant Government policies High Important Political influence High Important Economic Factors Economic structure Command Economy prices are determined by the government Important Taxation issues Total tax rate is 64% on Profit Critical Interest rates 3.0% Important Inflation rates 9.4% Important Socio-cultural Factors Consumer attitudes High Critical Consumer opinions High Critical Media views High Important Brand image High Important Buying access and trends High Critical Health consciousness High Critical Religious factors Medium Important Technological Factors Technology development High Important Research funding Medium Important Recycling systems Medium Important 8.0 The Marketing Mix 4Ps To achieve the marketing objectives, the company has to use the marketing controllable elements (4Ps) effectively. A company might adopt one or more marketing strategies when introducing a product newly. It can set a high or low-level trend for each of its marketing variables, such as price, promotion, distribution, and product quality. Therefore, the key elements of the marketing mix namely product, price, place (distribution) and promotion have to be utilized Watawala Plantations PLC as follows: 8.1 Product A good Oolong tea is refreshing and delicious; the Oolong spectrum has a range of aromas and tastes quite different from what you get with green or black tea. It is difficult to obtain reliable figures on the caffeine content, but its probably not entirely wrong to say that the cup of Oolong average, well mixed, has about half as much caffeine as a cup of black tea and about half again as much as a cup of green tea. The difference mainly comes from the brewing temperature, not the composition of the tea itself. Although Oolong has the characteristics of black and green tea, the taste has little in common. If not overcooked, most Oolong seems almost no trace of bitterness, and generally a stronger aroma than any black or green tea. Like other tea, Oolong is rich in antioxidants called polyphenols. These help prevent cancer, keep your heart healthy and aid general well-being. 8.2 Price Price can be simply defined as the amount of money charged for a product or a service provided. A companys pricing decisions are affected either by internal factors relating to the company or external environmental factors or both. The major external environmental factor, which is going to affect the pricing decision, of Watawala Plantations PLC depends on the competitors costs, prices and their possible reactions in relation to the price fixing modes of Watawala Plantations PLC. A consumer when deciding to purchase our Watawala Plantations PLCs Oolong Tea, at the first instance evaluate the price and value of other products, which compete with Watawala Plantations PLCs products. Considering these pricing factors Watawala Plantations PLC should to apply the market penetration pricing strategy, meaning, to fix a low initial price at the introduction stage, in order to penetrate the market successfully at the outset. This is due to the fact that, it is an ideal pricing strategy which can be applied with success at the introductory stage itself, to attract a large number of buyers quickly and effectively so as to win a large market share, in a short period of time. Upon successful launch of Oolong tea, Watawala Plantations PLC can adapt skimming strategy. 8.3 Place (distribution) The distribution modes will cover all areas and all consumers coming under the target group. This is certain as the popularity grows with the demand. A competent distribution strategy will enhance the chances of attaining the goal with easy reach. Through maintaining proper contacts and application of the experience and specialization in the trade and through insuring a steady supply of goods without shortages the reach is assured with satisfactory results. Over the appointment of distributors and agents for the purpose of popularizing the product, requirements and competence in promotion, experience, market familiarity in relation to the productsà ¢Ã¢â ¬Ã ¦etc. In addition to the distributors, a careful consideration will be given towards selecting the distribution strategy. In this case an intensive distribution strategy will be utilized where it is expected to bring in quick and satisfactory results. 8.4 Promotion Promotion is one of the key elements in the marketing mix. The intention now is to inform, persuade and to familiarize Oolong tea to the market and to popularize it. In this regard sales promotion and pre publicity are two areas, which are related to public relations. To target the group, pre publicity is essential via the media namely the electronic and the print. It is through proper and efficient advertising methods, the target group mainly the consumers would be reached easily which we intend to employ. The channels, which we hope to utilize both in TV and Radio in addition to the press, will be chosen based on their popularity and result-oriented methods adopted. In this regard a careful consideration would be given to economize the expenditure for the promotion purpose. In addition to the above method e-marketing strategy will also be utilized via social media networks such as Twitter, Facebook. YouTubeà ¢Ã¢â ¬Ã ¦etc. 9.0 Proposed Marketing Budget A financial plan will be carried out since the initiation of the strategic marketing plan in order to determine the total amount of capital needed for each marketing related activity and to be completed within stipulated investment limit, which allows the marketing manager to measure the past with the forecasts actually spent during the project. Figure A illustrates the proposed marketing budget for Watawala Plantations PLC. Figure A Description Amount (SLR) Amount (SLR) Estimated Sales 10,000,000 (-) Estimated Expenses Raw Materials 500,000 Sales Distribution 400,000 Financial Expenses 200,000 HR Administrative Expenses 150,000 Production Cost 1,450,000 Promotional Expenses (posters, banners, advertisementsà ¢Ã¢â ¬Ã ¦etc.) 4,500,000 Transportation 300,000 Estimated total expenses (7,500,000) Estimated profit 2,500,000 10.0 Evaluation and Control When involving in introducing a new product into the market, it becomes necessary to plan the overall operation in advance, in addition to budgetary provision to carry forward the objective. The controlling and monitoring aspects are two areas, which need constant attention. Any deviation will tend to upset a proper implementation of this strategic marketing plan. Therefore the following action plan can be utilized by Watawala Plantations PLC in order to evaluate and control the strategic marketing activities. Marketing Strategy Action Responsibility Control and Evaluation Methodology Marketing Communication Campaign Advertisement on TV, internet, radio, newspapers, ad campaigns on the streets Marketing Managers, Marketing Executives Monthly Sales Figures Marketing Promotion Campaign Set Up Special Stand for Personal Selling Marketing Managers, Sales managers, Counter staff Supervisors Count Customers and Monitor Sales per Month Organize Promotional Event Major Cities Marketing Managers, Supervisors, Hostesses Count Participants Promotional offers e.g. free gifts with purchase Marketing Managers, Production Managers Produced Output Figures Distribution of Free Samples to Customers At cash point Marketing Managers, Cashiers, Supervisors Count Customers
Thursday, September 19, 2019
LOVE BUG Essay -- essays research papers
The ââ¬Å"Love Bugâ⬠Virus à à à à à The virus dubbed the ââ¬Å"love bugâ⬠started to rapidly spread throughout the world on May 4, 2000. According to David Ruppe (May 5,2000) in an article on the ABCNEWS.com website, The virus came in the form of ââ¬Å"ILOVEYOUâ⬠in the subject line, which seemed harmless and greets people in a friendly way. They have no idea that they are in for a big surprise as they opened their email. The message inside reads: ââ¬Å"kindly check the attached LOVELETTER coming from meâ⬠(Ruppe, May 5,2000). A 22-year-old college dropout was arrested in the Philippines as the author of this virus (anonymous, August 21,2000). à à à à à When the attachment contained in the email was opened, the virus rapidly proliferated by automatically sending copies to everyone listed in the userââ¬â¢s email address book. Experts have concluded that this was the cause of the rapid slow down of servers around the world. Some of the servers have been so severely overloaded that they have shut down. This in turn has been preventing other email from being se3nt (anonymous September 5, 2000). As Hillebrand reports, ââ¬Å"The Head of corp0orate communications at the computer Security Company Sophos Anit- Virus, Graham Cluely says that companies have been bombarded by this virus and have begun to switch off email systemsâ⬠. Cluely also concluded that one of the reasons that the virus is so popular because it makes a tug on your emotions, love can get you into trouble (Hillebrand May 15,2000). à à à à à In this certain case there are several categories of Cybercrime that this type of crime represents. As written by Casey, the first one being that the computer was a target. This virus was supposed to gather information once it was opened and send back information to its owner. This included searching for login names and passwords. This would enable the owner to use any of the victimââ¬â¢s Internet accounts to surf the net for free. (Ruppe May5, 2000). The second cybercrime category is the computer as the instrumentality of the crime. Since the computer was the main focus of the crime and was used to implement it. The third and final cybercrime category is that the crime is associated with the prevalence of computers. This one is because it allowed the theft of the components of the login names as well as the passwords. This could be cl... ...o the fact that the professor was not afraid to come forward and say ââ¬Å"hey I might know this guyâ⬠. I did not like however the fact that the Philippine government had not law governing this type of crime. These crimes affect everyone in the world not just down the street or another state. However since this has come to light the E-Commerce Act has passed into law in the Philippines and carries a fine of at least $2,300 plus three jail sentences. The credit card legislation has much lesser penalties. This Act however is not retroactive (Hillebrand May 15, 2000). Cited Page Casey, Eoghan. (2001) Pg. 17. Digital Evidence and Computer Crime, Forensic Science computers and the Internet. London, Academic Press Casey, Eoghan. (2001) pg.167. Digital Evidence and Computer Crime, Forensic Science computers and the Internet. London, Academic Press Charges Dismissed Philippines Drop Charges In ââ¬Å" Love Bugâ⬠Virus Case. (August 21, 2000). Associated Press, ABCNEWS.com Hillebrand, Mary. (May 15,2000) Nations Gather To Target Cybercrime. E-Commerce Times. Revisiting the Case (Sept 5, 2000) Associated Press, ABCNEWS.com Ruppe, David. (May 5, 2000) ââ¬Å"Love Bugâ⬠Travels Around the Globe. ABCNEWS.com
Wednesday, September 18, 2019
Baldwins Notes to a Native Son Essay -- James Baldwin
ââ¬Å"If the relationship of father to son could really be reduced to biology, the whole earth would blaze with the glory of fathers and sons.â⬠This quotation by James Arthur Baldwin helps to bring about one of the main points of his essay, ââ¬Å"Notes of a Native Son.â⬠Baldwinââ¬â¢s composition was published in 1955, and based mostly around the World War II era. This essay was written about a decade after his fatherââ¬â¢s death, and it reflected back on his relationship with his father. At points in the essay, Baldwin expressed hatred, love, contempt, and pride for his father, and Baldwin broke down this truly complex relationship in his analysis. In order to do this, he wrote the essay as if he were in the past, still with his father, but reflecting on the events of the era, both private and public, from his point of view. He partially accomplished this since he experienced events of the era first hand, showing that only an African American cou ld have written the essay as he did. James Baldwin throughout the essay hovered from his own personal life to the world around him and his father. Baldwin weaves between narration and analysis in order to show that his own experiences dealing with the public world and his private world were similar to many other Americans at that time. Evidence of Baldwinââ¬â¢s ability to connect public events to his personal life appeared right away in the very first paragraph of the essay. Baldwin changed from story of his fatherââ¬â¢s death, a private event, to the Detroit and Harlem riots of the civil rights movement, a public event. He linked the two together through the death of his father and, ââ¬Å"One of the bloodiest race riots of the centuryâ⬠(63). Baldwin immediately started to analy... ... what occurred privately and in the rest of the United States. Baldwin put his own personal thoughts and reflections into what happened in his life and the lives of everyone else like him. Baldwin himself, being African American, was another one of the reasons he was able to pull off these transitions. He related his own personal stories of what took place in his life during the troubled times of the civil rights movement to the rest of the general public. The stories Baldwin had of his father correlated to the events African Americans faced in the same time period. All these things combined allowed Baldwin to transition between narrative and analysis keeping the reader on edge and attentive. Works Cited Baldwin, James. ââ¬Å"Notes of a Native Son.â⬠1955. James Baldwin: Collected Essays. Ed. Toni Morrison. New York: Library of America, 1998. 63-84.
Tuesday, September 17, 2019
Life :: essays research papers
Outline Thesis: This background, together with a believable plot, convincing characterization, and important literary devices, enables D. H. Lawrence in ââ¬Å"Jimmy and the Desperate Womanâ⬠to develop the theme that real men do take responsibility. I.à à à à à D. H. Lawrenceââ¬â¢s background influenced him to write the short story, à à à à à ââ¬Å"Jimmy and the Desperate Woman.â⬠à à à à à A.à à à à à One important influence on the story is his parents. à à à à à B.à à à à à In addition to his parents, another influence on the story is a à à à à à à à à à à relationship that he had with his wife. II.à à à à à To develop this theme, Lawrence creates a believable plot. à à à à à A.à à à à à Primarily, this plot is believable because Jimmy, the à à à à à à à à à à à à à à à à à à à à protagonist, faces a psychological conflict. à à à à à B.à à à à à In addition to a realistic conflict, this plot is also believable à à à à à à à à à à because Lawrence uses a determinant ending to reinforce the à à à à à à à à à à theme of the story. III.à à à à à Along with a believable plot, Lawrence further develops the theme of à à à à à ââ¬Å"Jimmy and the Desperate Womanâ⬠by convincing characterization of à à à à à the protagonist, Jimmy. à à à à à A.à à à à à Jimmy is a convincing character because he consistently is à à à à à à à à à à seeking the right female relationship. à à à à à B.à à à à à In addition, Jimmy is convincing character because his love for à à à à à à à à à à Clarissa motivates him to keep on searching. à à à à à C.à à à à à Finally, Jimmy is a convincing character because he is lifelike. IV.à à à à à Importantly, Lawrence develops the theme of ââ¬Å"Jimmy and the à à à à à Desperateà à à à à Womanâ⬠by using significant literary devices. à à à à à A.à à à à à One of these devices is symbolism à à à à à B.à à à à à In addition to symbolism, Lawrence also uses irony to develop à à à à à à à à à à the theme. V.à à à à à After analyzing how the authorââ¬â¢s background, the plot, the à à à à à characterization, and the literary devices contribute to the à à à à à development of the theme of ââ¬Å"Jimmy and the Desperate Woman,â⬠à à à à à one understands why this story rates high on the literary à à à à à scale of à à à à à value. à à à à à A.à à à à à One reason that this story rates high is that its purpose is to à à à à à à à à à à provide pleasure plus understanding. à à à à à B.à à à à à Another reason that this story rates high on the scale of value is à à à à à à à à à à that Lawrence achieves the purpose of the story byà à à à à providing à à à à à à à à à à pleasure plus understanding. A Critical Analysis of ââ¬Å"Jimmy and the Desperate Womanâ⬠by D. H. Lawrence à à à à à D. H. Lawrenceââ¬â¢s background influenced him to write the short story, ââ¬Å"Jimmy and the Desperate Womanâ⬠. One important influence on the story is his parents. Lawrence was born in Eastwood, Notting Hamshire, on September 11, 1885 (The McGraw-Hill Encyclopedia of World Biography, Tedlock 369). Lawrenceââ¬â¢s father started working in the coal mines when he was just a child. His father was a coal miner with very little education. He did not care about getting on in the world and like a good time with his friends at the pub (Artist and Rebel, Tedlock 1). On the other hand, his mother was a middle class woman who was a teacher. The reason why D. H. Lawrence mother chose her husband was because of his physical charm. Lawrenceââ¬â¢s mother did not want any of her children growing up to
Monday, September 16, 2019
Stoichiomety Lab
Stoichiometric Analysis Formal Lab Report I. Purpose- The purpose of this lab is to show stoiciometric reactions and relationships first hand. It also increases our level of understanding about the complicated relationships in chemical reactions and in stoichiometry. II. Introduction- In chemical reactions and formulas there are various relationships between masses of reactants and products. The study of these relationships is called stoichiometry which is derived from the Greek words stoichein meaning ââ¬Å"elementâ⬠and metron meaning â⬠measureâ⬠.Stoichiometry is helpful in predicting outcomes of reactions or finding out missing parts in reactions. It can also help you determine unknown compounds. III. Methods- Add a small sample of MnO2 to a dry test tube. Find the mass of this by zeroing a beaker on a scale and placing the tube inside. Place about 2. 00 g of KCLOx into the test tube. Record the new mass, and mix the two reactants. Put in test tube clamp at a 45 de gree angle. Heat the mixture for about 5 minutes. Allow to cool. Record the new mass.Repeat these steps with the KCLOx/KCLO mixture. IV. Results- KCLOx 1. 19. 78 g 2. 21. 88 g 3. 2. 10 g 4. 21. 12 g 5. 1. 34 g KCL 6. .66 g O2 7. .017 mol KCL 8. .041 mol O2 9. KCLO3 10. 2 KCLO3 ( 2 KCL + 3 O2 KCL/ KCLOx 1. 23. 79 g 2. 25. 83 g 3. 2. 04 g 4. 25. 38 g 5. 1. 59 g KCL 6. .45 g O2 7. .014 mol O2 8. .009 mol KCLOx 9. 1. 10 g KCLOx 10. .539 % KCLOx in mixture V. Conclusion- This lab showed us how stoichiometry can be used in a real situation to find something out. I think that the purpose of the lab was reached.It was helpful in strengthening my understanding of stoichiometry by using critical thinking to solve a problem. There was plenty of room for error. The results could be thrown off if the error is too great. Technique was needed in making sure the entire sample was reacted and keeping all of it in the test tube. VI. Questions- 1. The definition of stoichiometry has roots meaning meas ure and element. In the first reaction you are trying to find the number or measure of an element that is present in a unknown quantity. . d 3. Ion charges arenââ¬â¢t a problem in determining mathematical relationships because the anion in the compound will have the same charge regardless of how many Oââ¬â¢s are present. 4. The heating process is the same in both reactions because we want the level of decomposition to be consistent. With a different heating method the decomposition could vary and throw off the calculations. 5. The student could be asked to calculate the theoretical yield and compare/ calculate it to the actual yield to find out their error.
Sunday, September 15, 2019
Human Perceptions
As Human beings we are blessed to have five senses. These senses are sight, smell, touch, taste, and hearing. These senses make ââ¬Å"normalâ⬠life manageable for us. All five are equally as important as the next. However it is not impossible to live without one or two of them. Sometimes losing one our senses can enhance the rest. Human beings thrive on their ability to detect what is happening around them and make sense of the changes. Essentially, a human being cannot be able to do without the ability to sense and get the meaning behind the senses.Sensory properties are perceived when our sensory organism interacts with stimuli in the world around us. There are several senses which are fundamental in the human well being. These senses include vision, gestation, olfaction, touch, audition and multimodal perception. For humans, experience, of the world is generally stable, and the ability to perceive it is easily taken for granted. Objects have positions, shapes and colors that seem to be perceived instantly, and we can reach for them or move to where they are, without any apparent effort. It is worth oting that sensory perceptions inform the thinking process. Essentially, thinking is a process which entails and interplays of many facets. Furthermore, what is thought about proceeds from what has been acquired through the senses. Hence, faulty perceptions influence the quality of the thinking process. There are three reasons to believe that our senses are fallible. Seeing should not always be believing. Once we realize that our senses can be fooled, then we can begin to adjust to surface appearance and personal distortions. Sometimes our senses can be deceived.Our senses do not always deliver accurate data to our brain. Our senses do not operate effectively when we are sick, drowsy, or tired. Our sensual perceptions, such as sight, can deceive our brain in three major ways. It can be limited biologically, we see the superficial; corralled by custom, we see the habitual; and blinded by language, we see the general. Our five senses are generally part of nature and as we get older, wiser, and mature we tend to nurture our senses to perceive things better. We are born with vision, smelling, hearing, taste, and touch.These are innate sensory perceptions. A child does not know the smell of smoke or certain food items being cooked. As they get more mature, their senses become stronger and by nurturing these senses they can distinguish the different smells. In conclusion, our five senses are innate and part of nature. As a child, our senses are immature and as we get older our senses improve. We continually return to our senses to refresh the data, to seek new data, and to use specific instruments to justify and sharpen our senses so that we donââ¬â¢t perceive fallible information.Citations: Kirby, G. R. , & Goodpaster, J. R. (2007). Thinking. Prentice Hall. Chapter 3 Advances in Consumer Research ââ¬â North American Conference Procee dings; 2009, Vol. 36, p127-130, 4p Kirby, G. R. , & Goodpaster, J. R. (2007). Thinking. Prentice Hall. Patterson, J. , Owen, C. , Frank, D. , Smith, R. , & Cadusch, P. (2004, May). Flavour sensory qualities and consumer perceptions ââ¬â a comparison of sensory and brain activity responses to flavour components in different populations. International Journal of Food Science & Technology, 39(5), 481-490.
Forward the Foundation Chapter 1
Part I Eto Demerzel DEMERZEL, ETO-â⬠¦ While there is no question that Eto Demerzel was the real power in the government during much of the reign of Emperor Cleon I, historians are divided as to the nature of his rule. The classic interpretation is that he was another in the long line of strong and ruthless oppressors in the last century of the undivided Galactic Empire, but there are revisionist views that have surfaced and that insist his was, if a despotism, a benevolent one. Much is made, in this view, of his relationship with Hari Seldon though that remains forever uncertain, particularly during the unusual episode of Laskin Joranum, whose meteoric rise ââ¬â Encyclopedia Galactica [1] 1 ââ¬Å"I think Hari,â⬠** said Yugo Amaryl, ââ¬Å"that your friend Demerzel is in deep trouble.â⬠He emphasized the word ââ¬Å"friendâ⬠very lightly and with unmistakable air of distaste. Hari Seldon detected the sour note and ignored it. He looked up from his tricomputer and said, ââ¬Å"I tell you again, Yugo, that that's nonsense.â⬠And then-with a trace of annoyance, just a trace-he added, ââ¬Å"Why are you taking up my time by insisting?â⬠ââ¬Å"Because I think it's important.â⬠Amaryl sat down defiantly. It was a gesture that indicated he was not going to be moved easily. Here he was and here he would stay. Eight years before, he had been a heatsinker in the Dahl Sector-as low on the social scale as it was possible to be. He had been lifted out of that position by Seldon-**made into a mathematician and an intellectual-more than that, into a psychohistorian. Never for one minute did he forget what he had been and who he was now and to whom he owed the change. That meant that if he had to speak harshly to Hari Seldon-for Seldon's own good-no consideration of respect and love for the older man and no regard for his own career would stop him. He owed such harshness-and much more-to Seldon. ââ¬Å"Look, Hari,â⬠he said, chopping at the air with his left hand, ââ¬Å"for some reason that is beyond my understanding, you think highly of this Demerzel, but I don't. No one whose opinion I respect-except you-thinks well of him. I don't care what happens to him personally, Hari, but as long as I think you do, I have no choice but to bring this to your attention.â⬠Seldon smiled, as much at the other's earnestness as at what he considered to be the uselessness of his concern. He was fond of Yugo Amaryl-more than fond. Yugo was one of the four people he had encountered during that short period of his life when he was in flight across the face of the planet Trantor-Eto Demerzel, Dors Venabili, Yugo Amaryl, and Raych-four, the likes of which he had not found since. In a particular and, in each case, different way, these four were indispensable to him-Yugo Amaryl, because of his quick understanding of the principles of psychohistory and of his imaginative probings into new areas. It was comforting to know that if anything happened to Seldon himself before the mathematics of the field could be completely worked out-and how slowly it proceeded, and how mountainous the obstacles there would at least remain one good mind that would continue the research. He said, ââ¬Å"I'm sorry, Yugo. I don't mean to be impatient with you or to reject out of hand whatever it is you are so anxious to make me understand. It's just this job of mine; it's this business of being a department head-ââ¬Å" Amaryl found it his turn to smile and he repressed a slight chuckle. ââ¬Å"I'm sorry, Hari, and I shouldn't laugh, but you have no natural aptitude for the position.â⬠ââ¬Å"As well I know, but I'll have to learn. I have to seem to be doing something harmless and there is nothing-nothing-more harmless than being the head of the Mathematics Department at Streeling University. I can fill my day with unimportant tasks, so that no one need know or ask about the course of our psychohistorical research, but the trouble is, I do fill my day with unimportant tasks and I have insufficient time to-â⬠His eyes glanced around his office at the material stored in computers to which only he and Amaryl had the key and which, even if anyone else stumbled upon them, had been carefully phrased in an invented symbology that no one else would understand. Amaryl said, ââ¬Å"Once you work your way further into your duties, you'll begin to delegate and then you'll have more time.â⬠ââ¬Å"I hope so,â⬠said Seldon dubiously. ââ¬Å"But tell me, what is it about Eto Demerzel that is so important?â⬠ââ¬Å"Simply that Eto Demerzel, our great Emperor's First Minister, is busily creating an insurrection.â⬠Seldon frowned. ââ¬Å"Why would he want to do that?â⬠ââ¬Å"I didn't say he wants to. He's simply doing it-whether he knows it or not-and with considerable help from some of his political enemies. That's all right with me, you understand. I think that, under ideal conditions, it would be a good thing to have him out of the Palace, off Trantorâ⬠¦ beyond the Empire, for that matter. But you think highly of him, as I've said, and so I'm warning you, because I suspect that you are not following the recent political course of events as closely as you should.â⬠ââ¬Å"There are more important things to do,â⬠said Seldon mildly. ââ¬Å"Like psychohistory. I agree. But how are we going to develop psychohistory with any hope of success if we remain ignorant of politics? I mean, present-day politics. Now-now-is the time when the present is turning into the future. We can't just study the past. We know what happened in the past. It's against the present and the near future that we can check our results.â⬠ââ¬Å"It seems to me,â⬠said Seldon, ââ¬Å"that I have heard this argument before.â⬠ââ¬Å"And you'll hear it again. It doesn't seem to do me any good to explain this to you.â⬠Seldon sighed, sat back in his chair, and regarded Amaryl with a smile. The younger man could be abrasive, but he took psychohistory seriously-and that repaid all. Amaryl still had the mark of his early years as a heatsinker. He had the broad shoulders and the muscular build of one who had been used to hard physical labor. He had not allowed his body to turn flabby and that was a good thing, for it inspired Seldon to resist the impulse to spend all of his time at the desk as well. He did not have Amaryl's sheer physical strength, but he still had his own talents as a Twister-for all that he had just turned forty and could not keep it up forever. But for now, he would continue. Thanks to his daily workouts, his waist was still trim, his legs and arms firm. He said, ââ¬Å"This concern for Demerzel cannot be purely a matter of his being a friend of mine. You must have some other motive.â⬠ââ¬Å"There's no puzzle to that. As long as you're a friend of Demerzel, your position here at the University is secure and you can continue to work on psychohistorical research.â⬠ââ¬Å"There you are. So I do have a reason to be friends with him. It isn't beyond your understanding at all.â⬠ââ¬Å"You have an interest in cultivating him. That, I understand. But as for friendship-that, I don't understand. However-if Demerzel lost power, quite apart from the effect it might have on your position, then Cleon himself would be running the Empire and the rate of its decline would increase. Anarchy might then be upon us before we have worked out all the implications of psychohistory and made it possible for the science to save all humanity.â⬠ââ¬Å"I see. But, you know, I honestly don't think that we're going to work out psychohistory in time to prevent the Fall of the Empire.â⬠ââ¬Å"Even if we could not prevent the Fall, we could cushion the effects, couldn't we?â⬠ââ¬Å"Perhaps.â⬠ââ¬Å"There you are, then. The longer we have to work in peace, the greater the chance we will have to prevent the Fall or, at least, ameliorate the effects. Since that is the case, working backward, it may be necessary to save Demerzel, whether we-or, at least, I-like it or not.â⬠ââ¬Å"Yet you just said that you would like to see him out of the Palace and away from Trantor and beyond the Empire.â⬠ââ¬Å"Yes, under ideal conditions, I said. But we are not living under ideal conditions and we need our First Minister, even if he is an instrument of repression and despotism.â⬠ââ¬Å"I see. But why do you think the Empire is so close to dissolution that the loss of a First Minister will bring it about?â⬠ââ¬Å"Psychohistory.â⬠ââ¬Å"Are you using it for predictions? We haven't even gotten the framework in place. What predictions can you make?â⬠ââ¬Å"There's intuition, Hari.â⬠ââ¬Å"There's always been intuition. We want something more, don't we? We want a mathematical treatment that will give us probabilities of specific future developments under this condition or that. If intuition suffices to guide us, we don't need psychohistory at all.â⬠ââ¬Å"It's not necessarily a matter of one or the other, Hari. I'm talking about both: the combination, which may be better than either-at least until psychohistory is perfected.â⬠ââ¬Å"If ever,â⬠said Seldon. ââ¬Å"But tell me, where does this danger to Demerzel arise? What is it that is likely to harm him or overthrow him? Are we talking about Demerzel's overthrow?â⬠ââ¬Å"Yes,â⬠said Amaryl and a grim look settled on his face. ââ¬Å"Then tell me. Have pity on my ignorance.â⬠Amaryl flushed. ââ¬Å"You're being condescending, Hari. Surely you've heard of Jo-Jo Joranum.â⬠ââ¬Å"Certainly. He's a demagogue- Wait, where's he from? Nishaya, right? A very unimportant world. Goat herding, I think. High-quality cheeses.â⬠ââ¬Å"That's it. Not just a demagogue, however. He commands a strong following and it's getting stronger. He aims, he says, for social justice and greater political involvement by the people.â⬠ââ¬Å"Yes,â⬠said Seldon. ââ¬Å"I've heard that much. His slogan is: `Government belongs to the people.'â⬠ââ¬Å"Not quite, Hari. He says: `Government is the people.'â⬠Seldon nodded. ââ¬Å"Well, you know, I rather sympathize with the thought.â⬠ââ¬Å"So do I. I'm all for it-if Joranum meant it. But he doesn't, except as a stepping-stone. It's a path, not a goal. He wants to get rid of Demerzel. After that it will be easy to manipulate Cleon. Then Joranum will take the throne himself and he will be the people. You've told me yourself that there have been a number of episodes of this sort in Imperial history-and these days the Empire is weaker and less stable than it used to be. A blow which, in earlier centuries, merely staggered it might now shatter it. The Empire will welter in civil war and never recover and we won't have psychohistory in place to teach us what must be done.â⬠ââ¬Å"Yes, I see your point, but surely it's not going to be that easy to get rid of Demerzel.â⬠ââ¬Å"You don't know how strong Joranum is growing.â⬠ââ¬Å"It doesn't matter how strong he's growing.â⬠A shadow of thought seemed to pass over Seldon's brow. ââ¬Å"I wonder that his parents came to name him Jo-Jo. There's something juvenile about that name.â⬠ââ¬Å"His parents had nothing to do with it. His real name is Laskin, a very common name on Nishaya. He chose Jo-Jo himself, presumably from the first syllable of his last name.â⬠ââ¬Å"The more fool he, wouldn't you say?â⬠ââ¬Å"No, I wouldn't. His followers shout it Joâ⬠¦ Joâ⬠¦ Joâ⬠¦ Jo'-over and over. It's hypnotic.â⬠ââ¬Å"Well,â⬠said Seldon, making a move to return to his tricomputer and adjust the multidimensional simulation it had created, ââ¬Å"we'll see what happens.â⬠ââ¬Å"Can you be that casual about it? I'm telling you the danger is imminent.â⬠ââ¬Å"No, it isn't,â⬠said Seldon, eyes steely, his voice suddenly hardening. ââ¬Å"You don't have all the facts.â⬠ââ¬Å"What facts don't I have?â⬠ââ¬Å"We'll discuss that another time, Yugo. For now, continue with your work and let me worry about Demerzel and the state of the Empire.â⬠Amaryl's lips tightened, but the habit of obedience to Seldon was strong. ââ¬Å"Yes, Hari.â⬠But not overwhelmingly strong. He turned at the door and said, ââ¬Å"You're making a mistake, Hari.â⬠Seldon smiled slightly. ââ¬Å"I don't think so, but I have heard your warning and I will not forget. Still, all will be well.â⬠And as Amaryl left, Seldon's smile faded. Would, indeed, all be well?
Saturday, September 14, 2019
Electro Learning Essay
In the recent years, technology continues to evolve and improves its capability affecting every individualââ¬â¢s daily routines. Technology has impacted the different facets of life and certainly changed and redefined the way we live (Oak, 2011). One of the most common technologies used by people around the globe is computer. According to International Telecommunications Union or ITU, in 2010, the ratio of Filipino computer users over the Philippinesââ¬â¢ population results in 29,700,000 over 99,900,177 or 29. 7% of our population. The users of computers vastly increased and prospered since it was invented. Nowadays, computers in any form become an integral part of our lives due to its functionality. The purpose of computers has engaged into complexity which made everything possible beyond our thoughts. Since there was a wide-range of computer usability, one of the emerging areas of computing is software development. Software varies with application depending on the contents and purpose. One way to implement good software amongst series of development is electronic learning or simply e-Learning. Rapid e-Learning is an ongoing trend which enables flexible and cost-effective creation of learning materials (Pforte & Stolzenberg, 2007). One of such obvious transformation and enhancement that will greatly affect the living standard in the future is the revolutionized technology being implemented in the education section (StudyUp, 2010). Technological development in the 1990s and 2000s appears to be beneficial to education. Currently, technology improvement follows Mooreââ¬â¢s law which states that computers become twice as efficient approximately every two years (Lebedev, 2010). Education has changed significantly in the last twenty years. One of the main reasons education has undergone so many changes is because of technological development (Lebedev, 2010). Learning across the world is changing and bringing about this change is the use of information and communications technology (ICT) or simply, computer, which has advanced the access to information and is providing a richer, more immediate and relevant opportunities for those who have embraced it (Famor, 2011). The use of ICT for education is revolutionizing the traditional classroom and encourages learners to progress outside of the four walls of classroom, is more personalized and has become powerful motivational tool; the use of ICT in education is greatly helping developing countries to catch up with the education race becoming a great equalizer and providing access (Famor, 2011). E-Learning develops into different phases which targets not just higher education and adults but also children. The case of collaborative learning becomes available for children as a computer user (Crook, 1998). Kids and computers are nearly inseparable these days (Heiting, 2011). A recent study on Internet Access and Use by Filipino School children showed 74 percent of the children respondents use the computer or internet and 34 percent started between 2-9 years of age (Asian Institute of Journalism and Communication, 2009). The statistics showed that computer becomes more popular not only for adults but also for children. Our childrenââ¬â¢s lives are already influenced by the technology (Indian Child, 2011). Computers are an important (and virtually unavoidable) part of your childââ¬â¢s life and education (Heiting, 2011). The introduction of technology in the educational field has made the process of learning and knowledge sharing, an interactive and fun-filled activity (Oak, 2010). A positive and effective combination of education for children and technology could be a good impact on the advancement and preparation on Filipino childrenââ¬â¢s learning process providing with parental guidance. PROJECT CONTEXT According to the human capital theory, the economic development of a nation is a correlation of the quality and quantity of its education (Okemakinde & Olaniyan, 2008). Economic development of a nation corresponds with the number of educated people. ââ¬Å"The modern world in which we live is often termed a ââ¬Å"knowledge societyâ⬠; education and information have become production factors potentially more valuable than labor and capital. Thus, in a globalized setting, investment in human capital has become a condition for international competitiveness (Meinardus, 2003)â⬠The Philippines education system faces different problems causes for the quality of education in the Philippines to take risks. As Cruz stated, our country needs 10,549 new classrooms, 1. 22 million additional seats, 67. 03 million new text books, and 12,131 more teachers for 2006 and summing up to 11. 30 billion in Philippine currency which is impossible to solve (2006, January 22). Another potential problem reported from DepEd Fact Sheet for Academic Year 2002 to 2007 gives the following education data: Teacher : Pupil (Elementary Students) Average Ratio is 1:36 while Teacher : Student (High School Students) Average Ratio is 1:41 ( Jobo, 26 March 2009). Population growth in the country is 2. 3 percent annually which results to 1. 7 millions of babies born every year and probably claims their educational provision but as a conflict with gargantuan problem, our country only has few resources, lack of facilities and too many students (Meinardus, 2003). With what reality reflects, Mainardus states that the quality of Philippine education has been declining continuously for 25 years agreed with the statement from senior department of education that schools are failing to teach the competence the average citizens need to become responsible, productive and self-fulfilling (2003). The mission of DepEd is to provide quality basic education that is equitably accessible to all and lays the foundation for life-long learning and service for the common good (Department of Education [DepEd], 2011). Ironically, the problems stated and the mission of DepEd seems to contradict with each other. Since the computers continue to grow and the users continue patronizing it, e-Learning could be a complement in eliminating problems concern with the education issues. The problem in education remained unsolved for years but through technology, the problems might be reduced. New technology can support learning; in particular, computers can be a medium in which material can be rendered accessible through creating visible and manipulative representations (Crook, 1998). I-Turo is an electronic learning tutorial software application especially made to nurture minds of young generation. I-Turo provides teaching and tutorial methodologies for young learners between 3-6 years of age. It responds with the need of our society in terms of early education and parental tutoring both accessible at home and based on Philippine context. It answers the needs of e-Learning software for a child which is purely based on the standardized Philippine curriculum. The Software application satisfies the interaction between parents and children in a convenient and educational way. From the software title itself, I-Turo, a Filipino word meant to teach and to give knowledge is the main concern of the aforesaid software. From manual teaching, I-Turo requires the integration of teaching electronically through computers. I-Turo centers contents based upon Philippine curriculum for pre-school education while contextualizing the Philippine culture and environment. As differ with e-Learning, the software is not intended to be learned alone or even distance learning but to be a medium for educating children with the guidance of the parents. PURPOSE AND DESCRIPTION A. PURPOSE The primary purpose of I-Turo is to enrich the knowledge of young Filipinos on the pre-school level which is the foundation of fundamental knowledge combining different elements of teaching from the creative interfacing that captures the interest of the child into the valuable contents. Cognitive development is the focus of the software to help young learners to cope up from the possible impact of education crisis. Cognitive development includes development of communication skills, sensory-perceptual and numeracy concepts and skills. Communication skills refer to competencies in expressing ideas and feelings both in English and Filipino such as oral expression and basic readiness skills of listening, pre-reading and writing (Southeast Asian Ministers of Education Organization [SEAMEO], 2003). Sensory-perceptual and numeracy skills refer to the ability to observe, discriminate, compare and classify, and to understand, count, read and write numbers (Southeast Asian Ministers of Education Organization [SEAMEO], 2003). Pre-school services in the country is 19. 5 % over 11. 5 million children aged 0 to 6 years (Education Encyclopedia, n. d). As concluded, pre-schools in the country only served few children under the aforesaid ages. It shows that more than half of Filipino children doesnââ¬â¢t go to school for nursery and kindergarten which logically results to more than half of children population spend their pre-primary learning at home or might not experience this level of learning. Since pre-school level is compulsory, I-Turo provides an alternative way to experience early childhood education which is important to childââ¬â¢s cognitive development. Early childhood education showed benefit and positive outcome on childââ¬â¢s intellectual Quotient (IQ) development and fewer social or behavioral problems (Ellis-Christensen, 2011). Some long-term benefits of early education in pre-school learners are greater parental involvement, fewer referrals to special education or remedial services, higher grades, better social skills, greater ability to focus and even less likely to commit illegal acts (Ellis-Christensen, 2011). Computers and software titles increases in numbers and targets young children progressively (Indian Child, 2011). Nowadays, children learns to read and write with computer games becoming a childââ¬â¢s learning tool instead of traditional flash cards and other materials (Indian Child, 2011). With the following computer usage, pre-school children today spend hours in front of computer everyday (Heiting, 2011). These evidences purposely support what the software aims which is to apply information technology into education that can lessen some problems. Pre-school education consists of nurseries and kindergartens that cater children under the age of 3-6 (Southeast Asian Ministers of Education Organization [SEAMEO], 2003). Children 3-5 year of age are developmentally ready to use computers and a best opportunity to let them control and explore computer and software (Education Encyclopedia, 2011). On the other hand, children ages 5-7 are ready to begin using computers for more directed purposes, which includes communication, information gathering and skills development (Education Encyclopedia, 2011). Research suggests computer use among pre-school children might actually improve their readiness and academic achievement (Heiting, 2011). In a study, children who worked on computer at home and at school using educational software performed better on measures of school readiness and cognitive development rather than children without computers (Heiting, 2011). I-Turo aims to provide a quality early education with the help of parental tutorial. The software application does not intend to replace the pedagogical and traditional approaches but to be a supportive education to add up on the learning experience of a child. Since numerous problems were discussed in the Philippines quality of education, it is the time to make necessary action of both parents and child. Parental involvement is a great factor influencing child development which benefits positively into childââ¬â¢s growth. The Importance of parental involvement is reinforced with the increase of effectiveness of the education the child receives (Hornby, 2000). Parent involvement at pre-school was a major component and tends for more success and achievements of a child. As Hornby states that greatest gains are made when parents are more directly involved such as when they act as tutors with their children (2000). Perry preschool project in the USA concluded that children who had undergone with parental tutorial had significantly higher IQs, increased academic achievement, decreased need for special education placement, and less unemployment (Hornby, 2000). Some parents rely with computer for learning process of their children applicable for interaction, which is one important learning step (Indian Child, 2011). As a part of I-Turo, parental involvement would help in shaping childââ¬â¢s intellectual growth with tutorial system. Early childhood education is general term that describes a diverse range of programs (Ellis-Christensen, 2011). Since preprimary education is not compulsory, the software can provide the needs for education in convenient way with unlimited access (Southeast Asian Ministers of Education Organization [SEAMEO], 2003). Software can provide compilation of programs for early childhood education and tutorial in less expense with more parental bonding, peer interaction while learning. Parents who commit to an ââ¬Å"at homeâ⬠education, need to commit to being creative and engage in raising their children (Ellis-Christensen, 2011). The software could enhance childââ¬â¢s progress through different methods of learning and new form of material for teaching. Most experts agree that early childhood education works best in low pressure, social and very friendly environments (Ellis-Christensen, 2011). Another purpose of the software application is to support collaborative learning with multi-users. Through different set of knowledge and activities, the software could inform children with knowledge according to their need, from basic up to moral values. The software also intends to uplift and popularize the values and Philippines-based knowledge to the eye of Filipino youth at an early stage. I-Turo pursues to educate the children as a home learning experience with the parents since the ratio of teacher and students continues to increase and the focus for each student directly lessen affecting the learners progress. The pre-school level of education is not a requirement to basic education, through the software application children could learn providing with guidance and interaction between parents and child or with other users. Through considerations on different factors influencing learning, the purpose of the software could successfully integrate technology in form of education. Thorough explanation of I-Turo is provided in the description. B. DESCRIPTION B. 1 What is I-Turo? I-Turo is an electronic learning tutorial software application primarily intends to support pre-school learners and provides basic knowledge for cognitive development. The software caters early childhood education and parental involvement through tutoring system. The software is designed base on the needs, interests and applicability for childââ¬â¢s knowledge progress. The software is a supplement for educational tools and another medium to impart basic information in a new set of material that would match the interest of the children today. It will not be a new form of technological invention but an enhancement and upgrade on the existing educational software across the globe. It will add innovative and interactive ways of implementing tutorial software to the child by the parents and new input device depending on the childââ¬â¢s capability. It will also include multiple users on a single computer for parental tutorial interaction and even parent to children tutorial which means of tutoring children simultaneously and interactively. Cooperative work skills and language skills develop through working with others on computer through cooperative activities (Education Encyclopedia, 2011). B. 2 The Software users Since I-turo is designed for children at age of three (3) to six (6) years, parents and child are the target users of the software. Children at these stages enjoy interacting with active links and areas on the screen, discovering the effects of clicking different choices (Education Encyclopedia, 2011). At an early stage of 3-6, children need guidance from an adult. Parents play an important role into the child development process that will depend on the proper way they interact and support their children on their cognitive progress as a part of growth. The software requires minimum of two users, one would be the tutor and another would be the child. The tutor will be the master educator, most probably the parent to work with the child at early stage who will guide the child on the over-all process of tutorial and education with the help of the software. The tutor does not need to be professional, as long as he or she knows basic knowledge o ncomputer literacy, the software will guide user in the flow of tutorial process. The second user will be the child who acts as the preprimary learner. The child should be at 3 to 6 to appropriately imbibe the information on the software. The tutor could also handle simultaneous users with maximum of 4. The software could accept additional children users each time ranges up to 4, while additional new mouse is compulsory every time new child user is associated with the group. B. 3 Multi-pointing Technology The software applied one of the latest innovations technology to date which is Multi-pointing. Multi-pointing technology can handle multiple mice synchronously without any error or confusion on the computer. Every input mouse on the software has its own identity and does not affect the cursor movement of another. Multi-pointing improves the interaction for multi-users in the software which mainly a subject in providing parental involvement in tutorial software such as I-Turo. This technology helps the software to establish advancement on early education and parental tutoring software with the increase on access of possible users and reduction on the cost for additional personal computers. It supports collaborative learning between children and reduces time framework on the tutorial session of different child which can be done in one certain time concurrently with the children. Through the use of this technology, the objective to handle 5 users in one software application could be implied successfully. According to Crook, technology could be used in collaborative learning effectively (1998). B. 4 The Software contents The contents of the software are the most important aspects in an effective learning experience for pre-school learners through technology. The software development is intended for children under 3 to 6 years of age. This supplement or tool for early education and tutorial is base on the contents suitable for the children. From the top approach, the design of I-Turo is graphically friendly into childrenââ¬â¢s eye view. It combines good color combination and intermediate graphics resolution to hinge on childrenââ¬â¢s visual capability. The color scheme of the software consists of primary colors, soft textured colors, and light and bright variety of color combination to introduce children to different colors. The appearance of theà software targets to accommodate the appropriate design for childrenââ¬â¢s interest and attention which affect learning through visual implications. The software is also composed of sounds and music to boost the enjoyment and to carry on childrenââ¬â¢s focus. It also shows graphic images such as different objects to reflect the reality into the software. The category of knowledge for tutorial is divided into different subjects such as English (language and reading) and Filipino (Wika and Pagbasa) based on the curriculum. Each ââ¬Å"Unitâ⬠included in the softwareââ¬â¢s contents covers knowledge for cognitive development of a child. Each ââ¬Å"Unitâ⬠also consists of lectures, activities and assessments. Lectures are managed by the parents, tutor to be precise to educate children from the software contents. Lectures are purposely designed for exiguous interaction to inform the child relaxingly by the tutor little by little. Lectures acquire small mice movements from the tutor and child/children to embark the knowledge into their minds. Activities follow variety of methods to enrich their minds actively on what have they learned and as a practice and application. Activities might be done interactively with peers and tutor or a choice of alone depending on the preference of the tutor or the child. Assessment is done through testing and examinations in a friendly environment. Every assessment is graded right after to see the progress and can be easily evaluated. The lectures and activities are fixed in format while assessments come randomly for the number of mice involved in a session. All the contents can handle 1 tutor and children up to 4 users as long as the tutor can work smoothly with these children. Each level also has sub category of subjects to organize certain information accordingly. The subjects of each all level are similar on the field but differ in scope and difficulty. The subjects of the system are based on the Philippine curriculum prescribed by the Department of Education for preschool students or pre-primary learners. All information is based upon books referred and preferred by the Department of Education, educators, and other professionals. All the contents are assured to be relevant, related, and accurate. The methods of implementing information undergo with psychological approvals and referrals from the child psychologists and come also from researches and documentations by the professionals. I-Turo is contextualized from Philippine based context. It adds moral values and guidance tutorial for childhood good manners and right conducts. Since the software is designed for Filipino children, it promotes Philippines not just graphically but also some lectures and activities which mainly involve Philippine literature, culture, values, and other country based facts. The design of the software such as objects is mainly a part reflected by the Philippineââ¬â¢s context and reality applicable for kids. B. 5 The Hardware The hardware of I-Turo is composed of any computer as the main that can install software based on software requirements. The Compact Disc would be the default storage of the software installer for computers. The I-Turo is designed for kids hence, the input device of the software should respond with childrenââ¬â¢s capability in interacting with computers. Handling normal mouse is an issue on ease of use for children under 6 years old below. One way to solve difficulty in handling interaction with computer is to produce a child-friendly mouse which can accommodate childrenââ¬â¢s capability in convenient manner. The design of USB (Universal Serial Bus) cabled mouse is bigger than the normal size and shaped circularly to easily and comfortably hold it. The mouse has equal and proportional shape to easily notice the middle button by the users. The design is proportional to cater not only right-handed but also left-handed. The mouse is big enough to support childrenââ¬â¢s hand and navigate the mouse through optical sensors. Since children took a hard time to understand the dissimilarities in clicking the left click and right click, a new design of mouse is implemented to handle software application for kids. The mouse only has a one click functions as the usual left click of ordinary mouse. The right click is not necessary to be a part of input device of the software so; right click is removed to eliminate confusion of children between left and right click. The left click is placed at the center as one and only press button for inputting or clicking. In terms of physical design, the color of the five mice varies with different colors such as blue, yellow, green, pink, and purple to showcase variation of colors. The mouse is rounded, soft edged, and lighted with simple yet creative designs to capture the attention of children. Since computers is limited with a few number of USB ports, the mouse will include USB port hub to provide access on the five mice simultaneously. The hub has 6 ports, 5 for the mice and 1 as an extra. The hub is designed with soft color and child-friendly structure. The computer, installer, hub and mice work together as one to be a medium of tutorial and education through the use of technology today. The proposed design of the mouse without the hub is shown in the figure 1. Figure 1: Sample computer mouse proposal without the hub (actual size and design may change). B. 6 Implementation Numerous computers spread out in different places, with different forms and versions but, most of it functions exactly the same. Since computers are everywhere, the implementation of the software would be easy. After completing the hardware requirements, the software should be compatible to the operating system of the computer also based on the system requirements set by the software developers. Installation of the software to the computer would come next. Possible implementation of the software works with only 1 tutor, 1 computer and differs on the number of children and mice depending on the number of users. Different implementations are shown in the following figures. a. Figure 2: 1 child, 1 computer, 1 tutor, and 2 mice b. Figure 3: 2 children, 1 computer, 1 tutor, 3 mice c. Figure 4: 3 children, 1 computer, 1 tutor, 4 mice d. Figure 5: 4 children, 1 computer, 1 tutor, 5 mice I-Turo does not influence young learners to concentrate on computers which pessimistically affect and ruin the normal life of a child. On the other hand, I-Turo lends technology to be an aid and tool for educating children without affecting the bond between parents and child. Through a good foundation of education, Filipinos could be highly competent around the world. Providing good sources for education, students can be highly knowledgeable even at early stage. OBJECTIVES GENERAL AND SPECIFIC OBJECTIVES I-Turo entailed development on an electronic learning tutorial software application for childhood cognitive development containing effective lessons based on Philippine context. The primary objectives of the project beyond accuracy, reliability and effectiveness were: (1) To develop a computer-based software application engaging into maximum usability solving problems related in education focusing on childhood cognitive development and moral guidance stages between 3-6 years of age through e-Learning technology and based on Philippine educational curriculum; Specific objective as follows: â⬠¢to design a software application catering its usability and applicability for more numbers of people in the society â⬠¢to create software concerning with Philippine based context such as traditions, history, values, Filipino language, epics and etc. â⬠¢to include information from basic level into kindergarten level lessons (English (language and reading) and Filipino (Wika and Pagbasa) ) for home study purposes and thorough understanding â⬠¢to focus on the information intended to be learned during the childhood mental development stage as a good foundation of knowledge â⬠¢to integrate good manners and right conduct in the software contents â⬠¢to categorize subject content into different level of learning and understanding depending on the applicable knowledge for each age based upon the curriculum. (2) To improve and enhance the knowledge of young Filipinos through introductory and exploratory learning with computers as a positive, effective and easier way of collaborative learning experience; Specific objective as follows: â⬠¢to introduce a well constructed graphics for early education that could interest young learners â⬠¢to provide an accurate and efficient information and software contents applicable for young learners (3) To implement a new form of input device and interactive tutorial medium responding on the needs for parental tutoring, early education preparation and assistance for childââ¬â¢s progress and knowledge updates. Specific objective as follows: â⬠¢to implement the breakthrough on Multi-pointing Technology supporting on multi-users for mouse control handling â⬠¢to create an application satisfying parenthood guidance for young learners â⬠¢to support interaction between multiple user such as parent-child, parent-children, parents-child and parents-children â⬠¢to ease the use and access of educational medium such as cards, posters, books, charts, and other more and transfer it in a computer-based software as one tool. â⬠¢to engage young learners into early education with the use of technology corresponding with parent-child bonding while learning at a convenient manner â⬠¢to maximize the use of computers for teaching young learners with different methods â⬠¢to guide every progress on childrenââ¬â¢s accumulated knowledge through testing and examination â⬠¢to implement new form of input device under childrenââ¬â¢s capability for ease of use SCOPE AND LIMITATIONS This project will focus on implementation of computer-based software application designed for childhood tutorial and early education for cognitive development and integrating moral values guidance. The project will mainly cover Philippine based curriculum corresponding on the knowledge needed by young Filipino learners approved by professionals such as psychologists, educators, guidance councilors and government agencies and its officials. The contents would be guided by accurate information which undergoes with studies and supported by certified books applicable for young learners referred by professionals. The project will target learners under the age of three (3) and up to age of six (6), to be general, pre-school learners. Even though the application will be designed for normal learners, special cases of learners with disability or disorder might be also guided by the software but it does not assure that the software could give an effective feedback on the userââ¬â¢s learning process since it does not undergoes with a study for special cases. Moreover, the application efficiently caters relevant knowledge based upon studies for tutoring and early education for pre-school. Fundamental information regarding on different subjects and context will be applied as a further investment on childââ¬â¢s cognitive development. The application will include school subjectââ¬â¢s references such as Language, Reading, Wika, and Pagbasa with integration on Values Education. Other information related on Philippine history, culture, traditions, tales, epics and other important facts are also included for exemplifications or activities. All the contents are limited only the curriculum provided by Department of Education for pre-school. Thus, different levels of learning will be categorized based on subjects and ages for understandability and different type of strategic teaching and learning methods will be featured. Every subject on each category covers lecture, activity and assessment or testing and examinations. As a part of childââ¬â¢s improvement, the application will address a progress status of a child and analysis of performance during the assessment period done after lecture and activities. The application will adopt the latest Multi-pointing Technology which utilizes its function for handling multi-users. Through Multi-pointing Technology, the application can support parent and child tutorial interactively. It does not just provide a single human ââ¬âcomputer interaction but can also be used by more than one (1) user up to five (5) and may also be depend on computer mouse availability. In the process of learning, parents will participate in tutorial with the computer and child. The parent will be the tutor, the child will be the student and the application will be the medium and source of education. The software recommends parents to guide their child for electronic learning tutorial. It also encloses collaborative learning with parent and with peers or other students simultaneously and interactively. One (1) tutor and one (1) child are the basic user requirements and can add up limited into four children (4). In terms of the software development, the contents of the software is limited on the information provided by professionals, study or research and from pre-school books which is fixed on the system. Since the application will contain Philippine based-curriculum, the subject would only be effective for young learners in the Philippines. The application will be limited on usage because it is not accessible on the internet and works only with a computer and software installer. REVIEW OF RELATED LITERATURE/SYSTEM EARLY CHILDHOOD The developmental period that extends from the end of infancy (3 years old) to about 5 to 6 years of age.
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